Color is a new location-based social photo-sharing app for the iPhone and Android that allows you to see what other people around you are doing.
Say you walk into a restaurant with twenty people in it. You sit down at a table with four friends, and start chatting. Then one of your friends pulls out their phone, fires up Color, and takes a snapshot of you and your friends.
That photo is now public to anyone within around 100 feet of the place it was taken. So if anyone else in the restaurant fires up Color, they’ll see the photograph listed in a stream alongside other photos that have recently been taken in the vicinity.
Color takes living vicariously to a whole new level, but is it going too far?
The difference between this app and other location-based apps is that there are virtually no privacy controls, or explicit friend or following systems. As you move around, Color automatically updates the list of people nearby, providing what the company hypes as an “elastic social network”; there’s no checking in or dictating who sees what.
The app, which received a staggering $41 million in start-up investments – (that’s more than Google), is being downloaded like crazy. In just 24 hours, Color has become the second most downloaded app on iTunes.
What are your thoughts and opinions on Color? Will you use it?
Color Demo from Color Labs, Inc. on Vimeo.